2023

  • An immersive consumer workshop that facilitates firsthand experiences and observations of diverse retail environments (both physical and digital), empowering Hallmarkers to gain profound insights into consumer identities, desires, and the nuanced realities that shape their everyday lives and economic contexts.

  • In this workshop, students will learn how to use AI technology to forecast creative trends for the year 2024. They will start by grounding their work in cultural insights and choosing a consumer mindset. Then, they will use tools like Chat GPT and Midjourney to create a unique point of view that includes essence words, editorial voice, color palettes, materials, icons, photographic styles, and artistic stylizations. The goal is to create a point of view that is flexible enough to be commercialized for any business and/or consumer.

  • An extensive 160+ page global trend forecast that dives into the intricacies of macro and micro cultural trends, exploring vibrant and sustainable color palettes, cutting-edge materials, diverse perspectives, and emerging aesthetics.

  • A comprehensive marketplace recap report for the Holiday season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

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2022

  • At the HOW Design Conference in Boston, these interactive workshops centered around the intricacies of building color palettes, incorporating insights from trends, color theory, and the power of emotion. Attendees were guided through an immersive experience, enhancing their abilities to craft visually captivating and emotionally resonant color schemes, resulting in a deeper understanding of the interplay between design aesthetics and the psychological impact of color.

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  • AIGA Talk Summary: From TikTok to Twitter, some trends have flashed on our screen unexpectedly and some have disappeared just as quickly. So, what does it take to be part of a trend? As creatives and marketers, we’re always looking for the edges to make relevant content, but catching a soaring trend might not be that easy until now… AIGA KC’s Techniques of Trends will dive into the science behind forecasting trends and unravel the philosophies of how to add trending elements to your content.

  • A comprehensive 32-page report immerses readers in the world of Gen Z creators, recognizing their significant influence and exploring the multifaceted nature of this dynamic generation. By diving into the snapshots of key Gen Z creators, meticulously organized by vibe to capture their unique essence, this report offers valuable insights into what resonates with Gen Z and provides a glimpse into the future of our world. Marketers seeking to understand and engage with this influential generation will find this report an indispensable resource.

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  • An extensive 160+ page global trend forecast that dives into the intricacies of macro and micro cultural trends, exploring vibrant and sustainable color palettes, cutting-edge materials, diverse perspectives, and emerging aesthetics.

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2021

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  • A comprehensive 22-page report that dives into the unique experiences of Millennials, exploring the impact of economic downturns, including the Great Recession and the pandemic, on their lives. Despite facing challenges, Millennials exhibit resilience and optimism, redefining notions of success and happiness, and actively striving to improve their lives, support their families, and foster inclusivity within their diverse community circles.

  • A thought-provoking 19-page report diving into the intricate dynamics of non-human relationships, examining how centuries of supplementing our human connections with companionship from nature and spirit have been further augmented by the rise of technology. Explored within the context of forced isolation and social distancing, this report reveals our deepening reliance on digital worlds to fulfill our relationship needs, mirroring the bonds we form with the natural and spiritual realms.

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  • An extensive 160+ page global trend forecast that dives into the intricacies of macro and micro cultural trends, exploring vibrant and sustainable color palettes, cutting-edge materials, diverse perspectives, and emerging aesthetics.

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2020

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  • A comprehensive 16-page report examines the profound impact of the ongoing COVID pandemic on consumer behavior, as individuals strive to navigate a balance between avoiding risky in-person situations while longing for the cherished aspects of people, places, and products. This report showcases brands at the forefront of digital trends, emphasizing the home as the new command center, and offers valuable insights that deepen understanding of consumer desires and preferences in the evolving landscape of the 'new normal'.

  • A captivating 19-page report diving into the profound impact of storytelling, highlighting its ability to forge deep emotional connections with consumers. In an era where people yearn for solace, escape, and human connection, the report explores how emerging technologies have expanded the storytelling landscape, enabling brands to connect with audiences through new mediums, innovative collaborations, and a renewed emphasis on shared values, unlocking powerful narratives that resonate in the hearts and minds of consumers.

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  • An extensive 160+ page global trend forecast that dives into the intricacies of macro and micro cultural trends, exploring vibrant and sustainable color palettes, cutting-edge materials, diverse perspectives, and emerging aesthetics.

  • A comprehensive marketplace recap report for the Father’s Day season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

  • A comprehensive marketplace recap report for the Graduation season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

  • A comprehensive marketplace recap report for the Easter & Mother’s Day seasons offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

  • A comprehensive marketplace recap report for the Valentine’s season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

  • A comprehensive marketplace recap report for the Fall season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

  • A comprehensive marketplace recap report for the Holiday season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

2019

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  • An immersive 2 day consumer workshop that facilitates firsthand experiences and observations of diverse retail environments (both physical and digital), empowering Walmart executives to gain profound insights into consumer identities, desires, and the nuanced realities that shape their everyday lives and economic contexts.

  • An extensive 160+ page global trend forecast that dives into the intricacies of macro and micro cultural trends, exploring vibrant and sustainable color palettes, cutting-edge materials, diverse perspectives, and emerging aesthetics.

  • A comprehensive marketplace recap report for the Father’s Day season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.

  • A comprehensive marketplace recap report for the Valentine’s season offers an in-depth analysis of seasonal developments, benchmarks our brand within the marketplace, aligns trend forecasting with retail reality, identifies opportunities for expanding Hallmark products into new retail spaces, and informs product development by capturing rising themes and microtrend lifecycles, fostering fresh thinking and on-trend creative work.