ANDRA KONOVALSKE

I help leaders figure out what to build next

My best work happens at the start, when the idea is still forming and nobody's sure what the product, the brand, or the experience should be. I look at what's changing in people's lives, find the white space nobody's building for, and draw the path from where consumers are today to where they'll be in six months, or ten years.

It always comes down to paying close attention to the people you're building for, because that's how you take care of them.

Everybody deserves nice things, no matter what form they take. For twelve years, including the last ten inside one of America's largest consumer brands, I’ve spent my career figuring out what those things could be.

I get interested, then more interested, and I don't stop until I know a subject the way the people who live in it do. Give me a tight budget, a strange limit, or a deadline that feels too close, and I get a little obsessive about finding the version nobody expected.

I led Hallmark’s approach to generative AI, from writing the guiding principles to training more than a thousand creatives worldwide. The work was recognized by Adobe and Microsoft, and once it had its footing, I handed it to another team, where it keeps going without me.

To me, paying close attention is what care looks like, and right now, when people are hesitant to trust, it's how a brand becomes one they can rely on.

Let’s run together.